Theatre and entertainment newspaper The Stage is diversifying from content to service, by buying an artist booking site, BookTheAct.com.
The site lets event organisers browse a directory of performers available on a particular date, contact the performer to request a booking and complete the arrangement via contract. Performers and agents list themselves on-site.
BookTheAct.com was launched by web design house Harmony Internet in 2008 and last year became the subject of a marketing relationship sought by The Stage, Harmony MD Jason Higging tells paidContent:UK. Now The Stage has bought it outright – no price disclosed.
The Stage MD Catherine Cornerford, in the release: “It represents