Research: UK Online Ad Spend Grew 4.2 Percent In 2009

UK online advertising spend grew at its slowest pace since the boom began last year, as the economy tempered a growth phenomenon that had previously grown like wildfire.

Standard display advertising in 2009 attracted less money than the year before, but advertisers still piled money in to affiliate marketing and paid search, according to the IAB/PwC…

The details…

Online ad spend grew 4.2 percent to £3.54 billion.

— Paid search still king – grew 9.5 percent to £2.15 billion (60.7 percent of all spend).
— Display fell 4.4 percent to £70.3 million (20 percent of all spend).
— Affiliate marketing spend grew 38.2 percent to £72.6 million.

— Classifieds spend fell 5.3 percent to £677.4 million. (19.1 percent of all spend).
— Retail (11.9 percent of display spend) and consumer goods advertisers (10.1 percent of display spend) jumped in to the top five of internet ad spenders for the first time.

— Online video display ads took 140 percent more money than in 2008, totaling £28.3 million from pre- and post-rolls.
— Display sales improved in the second half.
— Total online ad spend grown 2,200 percent since 2000 (£153 million).