Ex Bebo President Shields Joins Facebook As Sales VP

After former Bebo president Joanna Shields left last May ahead of the dismantling of her AOL (NYSE: AOL) People Networks division, she teamed with TV producer Shine Group CEO Elisabeth Murdoch to create a social content company.

But now she’s getting back in to the social networking business proper, joining Facebook in a new role of sales and business development for VP Europe, Middle East and Africa.

Shields is taking many of the duties of Facebook’s top European guy Blake Chandlee, who, after setting the business up in western Europe from London, is taking a refocused role as emerging markets sales VP, focusing on growth in eastern Europe, Asia Pacific and Latin America.

This is a full-time role, though Shine confirmed Shields will be staying on as a non-executive chairperson for the division, which it’s calling Shine View.

Facebook tells paidContent:UK both VPs report to global sales VP Mike Murphy, though Shields also has a dotted line to business development VP Dan Rose.

“Expect these regions to play a significant role in our global sales strategy,” says Chandlee of the Asia and Latin America focus.