Mobile Content Bits:, Britain’s Got Talent, Giffgaff Johnston Press’ paper has got an iPhone app, incorporating digital content and a replica edition subscription, costing £1.79 for three months.

Britain’s Got Talent: The ITV (LSE: ITV) show has a free, ad-supported iPhone app incorporating news, pics, video clips and feedback to the show’s corresponding ITV2 discussion programme. Says one downloader: “It’s completely changed my life!”

Giffgaff: Remember O2’s “people-powered” PAYG MVNO Giffgaff? It promised innovative pricing and delivery. But its £38-a-month package for unlimited calls, SMS and internet doesn’t sound so revolutionary. Via