Music Service Omnifone Rejigs Execs; New CEO From Sky

Omnifone, whose MusicStation service offers unlimited music downloads to mobile and PC on a white-label basis, is reorganising ahead of a planned international development effort…

— CEO and co-founder of seven years Rob Lewis is becoming full-time executive chairman, focusing on partner relationships.

— Ex Sky EVP and CIO Jeff Hughes is the new CEO.

— CFO Matthew Bagley is adding biz dev responsibility.

— David O’Rourke becomes biz dev director, reporting to Bagley.

Omnifone tells paidContent:UK it’s part of an effort to extend its international footprint from having clients in the current 20 countries to 30. It wants to find U.S. partners in electronics, mobile, automotive or ISPs.

The company provides its MusicStation service or variants of it to clients including Sony (NYSE: SNE) Ericsson (NSDQ: ERIC), Vodafone (NYSE: VOD), Telenor, Hutchison Telecom and Vodacom. It recently began powering BSkyB’s Sky Songs service and won pre-bundling for he service on HP PCs in 10 European countries.