The BBC is continuing its efforts to find overseas advertising money by targeting its main homepage at U.S. audiences for the first time.
The move is a simple case of using geo-IP targeting to show more locally relevant content through, the international-facing version of .
It’s hardly a paradigm shift. But BBC Worldwide, the corporation’s commercial arm, hopes it will attract more users in order to boost U.S. sales that underperformed in the downturn last year, the second full year in which the BBC has been showing ads to overseas visitors.
The switch means showing a different order of news and features on contemplating launching iPlayer internationally, possibly on a paid basis.. The site’s TV section refers to its roster of 12 international channels, rather than domestic ones. And BBCWW is still
The news site, which relaunched yesterday, has split its “Americas” section in to “U.S. & Canada” and “Latin America”, to narrow in on North American eyeballs. It says it has a new Washington, D.C., bureau led byU.S. editor Matthew Davis.
News user experience team lead Paul Sissons writes:
£14.5 million last year, but the website scored an eight percent higher loss of £13 million after investing to build out ad sales teams and underlying infrastructure.ad sales grew 41.7 percent to
The site’s EVP Luke Bradley-Jones in October told paidContent:UK about the downturn: