Broadband Content Bits: E! Online, Mobile, Shazam On Orange

E! Online: The celeb TV channel has picked Web TV Enterprise to sell ads in to its UK website videos. The online betting agency is launching a mobile website, aiming to capitalise on a mobile betting market Junpier says could be worth $27.5 billion by 2013.

Shazam on Orange: Shazam has got placement for its music discovery app on Orange’s mobile store (turns out it has one, too). Both the free and the £3 Encore versions are available, on “12 or so Sony (NYSE: SNE) Ericsson (NSDQ: ERIC), LG (SEO: 066570), Samsung and Nokia (NYSE: NOK) models and many others very soon”, Shazam says. People who choose to buy a track after discovery can do so from Orange Music Store.