BD Network Creatives Buying We Love Mobile Agency

The UK BD Network marketing agency is buying up the We Love Mobile mobile creative agency, in further signs digital marketing consolidation is spreading to encompass the fast-growing mobile segment.

No deal terms are being given.

The pair had already worked on briefs together in the past.

We Love Mobile designed Orange’s mobile music store, Shazam’s apps and a campaign for a Peugeot car. BD Network has been behind Orange’s Orange Wednesdays campaign, people-powered campaigns for Whiskas, a Peugeot iPhone app amongst others.

BD says it will wrap the acquisition in to a wider, integrated offering but that We Love Mobile will also be offered as a separate business unit. The target’s co-founders stay aboard.