Ambitious STV Expects Strong Online Income Growth

Scottish Channel 3 franchise holder STV made £1.6 million from online operations in the first half of the year – 60 percent more than last year.

Under a multi-platform strategy digital head Alistair Brown’s calling STV Anywhere, the group has launched its STV Local network of local websites and has become the third UK broadcaster to license shows as VOD to YouTube.

STV also shows the programmes on the STV Player section of its own website, which the broadcaster says has seen half-year unique users grow 109 percent to 1.6 million, with video views up 76 percent to 700,000 a month.

From Thursday’s earnings: “We are accelerating our investment in our significant online and mobile initiative, STV Local, launching the first pilot area in September.

“During the second half of 2010 and into 2011, STV Local, working with local content partners, will launch “must visit