Forecast: Global Online Ad Spend Will Hit $96.8 Billion In 2014

Western Europe will see comparatively slower growth in online advertising spend than North America coming out of the downturn.

eMarketer’s Global Media Intelligence Report with Starcom MediaVest says, in 2009, 14 percent of all North America ad spend was online, but that will reach 21 percent ($40 (£25.98) billion) in 2014.

That ratio is mimicked in Western Europe, hitting $24.3 (£15.78) billion in 2014, but that region will see slower relative growth than North America, eMarketer forecasts.

Globally, online ad spend will hit $96.8 (£62.86) billion by 2014, up from $55.2 (£35.84) billion in 2009.