Online Ad Spend Back To Double-Digit Growth

Spending on online ads during the first half of 2010 in the UK returned to double-digit growth, increasing 10 percent from the previous year’s period to £1.96 billion – giving online a 24.3 percent share of total ad spend, according to the Interactive Advertising Bureau’s bi-annual study with PwC and WARC.

In 2009’s first half, online ad spend had grown only 4.6 percent. But, as notes, TV edged ahead of the internet, rising 16 percent to take 25.5 percent of all ad money.

Other media also clawed back ad money which had ebbed during the downturn: cinema +12 percent, outdoor +16 percent; but press, classified, direct mail and directories scored less outlay.

IAB/PwC/WARC Highlights:

Display: +6.4% to £381 million (19.3% of online)
Search: +8.8% to £1.18 billion (59.9% of online)
Classifieds: +11.4% to £379 million (19.2% of online)
Lead generation: £21.6 million (1% of online)

— Banners: +14.2% to £272 million (72% of display)
— Video ads: +82% to £20.7 million
— Social media: 13% of display