Axel Springer’s Paid Content Drive Started With A Virtual Golf Club

Here’s an interesting look at German publisher Axel Springer’s paid content strategy in the FT

After introducing paid mobile apps in December, Springer began requiring fees on its newspaper websites in February. Springer’s Bild is the west’s highest-circulation newspaper.

Springer’s electronic media head Jens Müffelmann tells the FT the genesis of the paid odyssey began by Springer’s casual games site Gamigo successfully introducing virtual products – an enhanced golf club costing