UBM Buying Subscription Property Lead-Gen Biz LIR

PRNewswire operator United Business Media (LSE: UBM) (UBM) is making its umpteenth acquisition of the year – a subscription business leads service, Lead-In Research.

Lead-In charges £149 per month to providers of goods and services to commercial properties, for its service which mines planning applications and other info sources to list companies that are relocating or refurbishing and may need such services.

The company was founded in 1992 and now operates via its website and weekly newsletters. It shows that good, hard info that helps businesses make money can absolutely command a price.

UBM, led by CEO David Levin (pictured), is making the buy from founder Mark Hurley for £1.15 million in cash initially and £300,000 in performance-related top-up – UBM’s typical way of making an acquisition.

It will put the company alongside its Barbour ABI business, which offers construction business leads, in its Built Environment division to also offer post-construction leads.

UBM has this year bought database Hors Antenne, women’s health site OBGYN.net, Canon Communications, UM Paper, Astoud, Route Development Group, a slice of Rotaforte International Trae Fairs & Media, International Children-Baby-Maternity Products Expo, Corporate360, Navalshore, Concrete Show South America, CenTradeX, SharedVue, Ecommerce Expo, Sign China, Advertising Online and. Game Advertising Online.