Trinity Mirror Digital Revamp: Kelly Stays, Black Out

Trinity Mirror (LSE: TNI) is topping off its ongoing digital exec overhaul with a revamp to its top-tier line-up it says is designed to “accelerate digital revenue growth”.

The role of group-wide digital publishing director David Black is being made redundant; the UK news publisher is in consultation with him. Instead, Trinity Mirror is beefing up the digital exec teams within its two divisions…


The news publisher says it’s creating “a new digital business unit within the nationals division”. The managing director, who will report to nationals MD Mark Hollinshead, is yet to be appointed.

Current nationals digital content director Matt Kelly, who in September said he was leaving to head a new business unit at online sportscaster Perform, will stay with Trinity Mirror after being promoted to “publisher” within this new division, reporting to the yet-to-be-named MD.

Adding an MD in addition to Kelly, whose background was editorial, seems designed to shore up the business, as well as content, leadership of Mirror, People, Daily Record and Sunday Mail digital operations.


The role of digital director Chris Bunyan was made redundant in August in favour of two new roles – a digital commercial director and a LocalMole general manager.

Now MEN Media marketing director Dave Raywood is taking the commercial role, reporting to regionals commercial director Sara wilde-McKneown.

Former Tiscali and BBC portal director Richard Ayers, whom Chris Bunyan had brought in on a part-time basis in March 2009 as regional web director, has also recently left.