From Information To Intelligence: Emap’s Evolution By Robert Andrews Originally published by paidContent, paidcontent:uk • 31st January 2011 Emap CEO David Gilbertson describes his mantra for business-to-business publishers, in the Financial Times… “The way I’d describe [the shift] is moving from the provision of information to providing intelligence. “Companies like ourselves need to suggest what decision should arise, rather than just record that something occurred.”