Eurogamer Buying For U.S. Expansion

Eurogamer Network, the successful independent gaming news and reviews site started by two English brothers, is buying out Hammersuit, the publisher of counterpart, as part of a move in to the U.S.

Eurogamer was founded in Brighton in 1999 by Rupert and Nick Loman to provide gamers with news and reviews.

MD Rupert, in the announcement: “We have been looking for the right opportunity to expand our business across the Atlantic and we are delighted to complete the acquisition of Hammersuit. They are a great fit for us and the potential as we expand our business to North America is huge.

“We already have a significant U.S. readership that values our distinctive editorial voice so adding a local team will greatly strengthen our offering for readers and advertisers in both Europe and North America.”

Together, they’re two of the main sites we use to stay abreast of games media developments.

No acquisition terms were published. Hammersuit also publishers the Modojo gaming website and provides content to businesses such as The Ayzenberg Group and Prima Games.

The main Eurogamer site has been augmented with Eurogamer TV, a Eurogamers social network and the Eurogamer Expo live event for gamers, plus multi-lingual editions across Europe. It also publishes the influential and related sites The site hit 5.2 million monthly uniques in November.