Industry Moves: Yell UK CEO, AP Commercial VP, Beepl

Yell Group: The troubled directories and online local ads group is naming NEC Germany CEO Richard Hanscott its new UK-specific CEO, reporting to group CEO Mike Pocock. Its new digital strategy is due to be announced.

Associated Press: The wire is naming PRS For Music’s online and broadcast director Andrew Shaw as its commercial VP for Europe, Middle East, Africa and Asia.

Beepl: TechCrunch Europe contributing editor Steve O’Hear is leaving to be CEO of his own secretive new startup, Beepl.