Moonpig Flies In To Photobox For £120 Million

There’s money in turning digital to physical… the online photo printer Photobox is buying the personalised greeting card service for £120 million.

The deal, reported by FT, exhibits clear complementarity, uniting the photo-specific business with the business that depends on printing user-uploaded photos on to greetings cards.

FT: “Moonpig’s sales rose by 21 percent to £38 million in the year to April 2011, while PhotoBox’s sales rose about 30 percent last year.”

Online greeting card design is fast capturing public imagination. Moonpig has the catchiest brand but

This month, the Card Factory group bought GettingPersonal, an online gifts retailer.

Moonpig launched in the States in 2010.