Nasdaq-listed Baidu (NSDQ: BIDU) is China’s search portal leader. Now it is joining some domestic peers in considering overseas expansion.
Baidu already this month did a deal with Microsoft (NSDQ: MSFT) that sees Bing powers its English-language search results in China. It may be that this puts Bing in pole position for internationalising Baidu in markets outside China.
It’s not yet clear exactly in what shape Sina Weibo and Baidu could launch overseas, or which consumers they might cater to. English-speaking markets already have firm market players. But then, those English players are all trying to enter China. Why not the other way around?
Like many of them, Baidu is also aiming to bridge search and social, Li said: “We would like to perfectly combine the people relationship with content relationship … We are indeed working on some new products that will better satisfy users need. In China there is no dominant SNS in this market. That give us a very good opportunity to innovate and lead leading markets like this.”