Mail Online Revenue Growing Slower Than Audience

Mail Online and are making 51 percent more revenue than last year. That’s the difference parent DMGT disclosed Tuesday morning.

Although Mail Online is snapping at The New York Times’ heels to be the world’s most-used news website, it actually has a way to go to match the pace of its aggressive audience drive. Over the same period, monthly unique users have grown 82 percent.

Mail Online average monthly revenue per user is small relative to rival sites, and falling, according to my calculations…

As today’s results are only interims, DMGT did not disclose specific figures. But, since the websites earned £12 ($19.56) million through the whole of 2010, I reckon they earned about £4.5 ($7.33) million in the last quarter.

A&N Media’s roster of classified advertising sites saw revenue grow by two percent from last year. But total A&N Media revenue fell six percent. The publisher is relocating its printing factory to save money and A&N cut eight percent of its staff this financial year.

B2B is still the star performer within DMGT, with revenues growing eight percent before the effects of currency conversions.