Mog’s International Plans Still Stalled After Nearly Two Years

Did we dream getting briefed by, in January 2010, about its UK launch plans?

More than a year and a half on, the unlimited music service is still AWOL on these shores.

That kind of delay earned Spotify scorn (but also built pent-up demand)

At the time, Mog, led by CEO David Hyman, raised $10 million from Menlo Ventures and Balderton Capital, supposedly part of the aim of which was its overseas launch.

In that time, Spotify has emerged out of the UK and on to Mog’s own U.S. home turf.

Last time we checked, in October, Mog told paidContent: “We do still have plans to launch in the UK, though we’re not yet discussing exact timing.”

This week Mog adds: “Mog most definitely has future plans of expanding beyond the U.S.” But no detail yet.’s product is a good one, and available through the web, not just a desktop app. Any eventual arrival for Mog would mean another subscription music service opening up on desktop, mobile and smart TVs.

Content distribution services have to consider target countries’ royalty rates on content when contemplating expansion out of their familiar U.S..