The Financial Times is closing Tilt, its experimental pure-play online news service for emerging-markets finance professionals, 10 months after launch.
The FT launched Tilt in January with 12 staff, led by managing director Tom Brammar and editor-in-chief Paul Murphy. Their future is not clear.
The idea was to translate some of Murphy’s experience runningsuccessful Alphaville blog and live finance chat service to a new product – a high-end, online-only subscription news and analysis service that deep dives for an audience of fund managers and such like in emerging markets.
Tilt had been billed as a “startup”, a much more flexible and conversational operation than the core Financial Times news operation, and had been run at arm’s length from the FT’s London HQ, in New York. It had invited members to contribute their own analysis after proving their own elite status and relevance to the community.
Subscription fees were never disclosed. That’s a sign that they were high, just like premium B2B media publishers.
Tilt editor and former Alphaville reporter Stacy-Marie Ishmael, announced the closure on Tilt and wrote on her blog, hailing her team for “building a site, a service, a brand, a reputation and an audience from scratch, from nothing, from zero”…