Imagine a land where mobile advertising meets all the lofty forecasts. That land is Japan, which is showing the industry the future of the sector…
All countries have experienced good growth in mobile ad spend, and the UK is chief amongst them. But Japan is leaps and bounds ahead, with mobile ad spending double that of America and a whopping £6.52 per head mobile ad spend.
That is according to Ofcom’s International Communications Market Report 2011, citing PricewaterhouseCoopers Global Entertainment and Media Outlook 2011-2015 data.
“Those nations with a high proportion of internet advertising spend also have a high mobile internet advertising spend per head,” Ofcom says.
UK mobile internet advertising revenue grew 118 percent through 2010 to £83 million.