Meredith’s Schimel: Now moms are early tech adopters, too

EVP and chief digital officer Liz Schimel of lifestyle magazine publisher Meredith talked to me about Pinterest, unlimited magazines and the end of tech gender stereotypes, backstage at last week’s paidContent 2012 conference:

“We’re excited to see a lot of the tablet manufacturers truly recognise that marketing their tablets toward video games, robots and all of that is not necessarily the best way to scale,” Schimel said.

Meredith has worked with Pinterest to find a big traffic boost to some of its magazines, Schimel says.

Watch the video above for more. Or read about the paidContent 2012 panel in which Schimel joined Barnes & Noble – digital newsstand and emerging content GM Jonathan Shar and Adobe’s digital publishing group business development director Nick Bogaty.