After being downsized and taken out of print, UK digital-marketing trade publication New Media Age (NMA) will now be folded in to a rival website bought by its owner.
NMA’s publisher Centaur bought Econsultancy – a site bringing news, analysis, research and training to digital marketers – for up to £50 million ($81 million) in June, saying the 13-year-old site was “highly complementary”.
Now Econsultancy announces that NMA, which was taken out of print and left as a website last year, and Econsultancy will be “joined together”. According to the outfit, that really means:
It is unclear whether the NMA brand will remain. Editorial teams will be combined. A single subscription will be charged for the two outfits, which previously operated their own separate subscriptions.
Disclosure: I used to write for Econsultancy until 2007.