New Media Age folds in to Econsultancy

After being downsized and taken out of print, UK digital-marketing trade publication New Media Age (NMA) will now be folded in to a rival website bought by its owner.

NMA’s publisher Centaur bought Econsultancy – a site bringing news, analysis, research and training to digital marketers – for up to £50 million ($81 million) in June, saying the 13-year-old site was “highly complementary”.

Now Econsultancy announces that NMA, which was taken out of print and left as a website last year, and Econsultancy will be “joined together”. According to the outfit, that really means:

“The online-only NMA will be incorporated into from the end of November together with a big investment programme to create best of breed insight, news, awards, events and training from the combined brands and communities.”

It is unclear whether the NMA brand will remain. Editorial teams will be combined. A single subscription will be charged for the two outfits, which previously operated their own separate subscriptions.

Disclosure: I used to write for Econsultancy until 2007.