It draws not just from mathematics but from publishing, music, film, design and more. And it’s not just culture, Katie Beauchamp, founder of fashion-content-commerce cross-over Birchbox, told the Monaco Media Forum panel: “Companies in New York are being founded with business models at the outset.”
All of which is all very well. New York is developing just fine with this relatively touchy-feely bent. But Tumblr’s Karp said New York can compete effectively, even for straight-up Valley engineering talent:
Thrillist founder Ben Lerer told the same panel: “From a recruiting standpoint – people want to live in New York City.”
That is also rubbing off on investors who, traditionally, had eyes only for California, Karp said:
This buzz is being amplified with Cornell’s Chelsea Technion facility, but was already fully in bloom despite such initiatives. These programmes concentrate interests, but a city so rich and relatively diverse can provide welcome distractions from the Valley’s tech bubble, Tumblr’s Karp told Monaco Media Forum:
Karp said 50 percent of Tumblr staff were relocators. Of around 60 engineers, a dozen were candidates to join the Valley’s Facebook, Google and Twitter during recruitment. “We’re able to show them a similar opportunity in a better city,” he said.
BuzzFeed’s Peretti suggested that the east coast’s particular flavor of tech boom is now happening because non-technology folk are harnessing increasingly accessible technologies atop their specialist fields to enact niche disruptions:
New York may be shooting for a different goal than Palo Alto but, within its own game, hasn’t yet achieved equivalent success, Thrillist’s Lerer noted: