11.25 – 11.50 Fireside chat: Making partnerships work
Advertisements on the tube get 1.5bn views each year and people like them, actively seeking them out and giving them their meaningful attention; 60% say that advertisements on the Tube provide a welcome distraction. Find out why this is and how Transport for London (TfL) and Exterion Media’s partnership – Hello London – gives new opportunities for brands to talk to the London audience in innovative ways and generate vital revenue for London’s transport network.
- Interviewer: Robert Andrews, journalist and writer
- Dave King, UK managing director, Exterion Media
- Chris Reader, head of commercial media, TFL