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Call in the White Hats — It’s Time to Reboot External Testing

By , Hypr

TV Companies Partnering Better With Agencies: Amobee’s Smolin

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How proximity bias holds employees (and workplaces) back

By , Owl Labs

New TV Platforms Must Unite To Reduce Friction: MTM’s Watts

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New TV Value Chain Must Play As A Team To Reach Scale: FreeWheel’s Baer

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Publishers Must Collaborate For Planning Scale: Janus’ Shimmel

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How Will Roku-dataxu Change Advertising?: Forrester’s O’Connell

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‘Platform Surfers’ Convert From Combined Linear, OTT: Samsung Ads’ Evans Shows Research

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PepsiCo Uses Propensity Model around Purchase Data for Upfront TV Buying

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The ROI Of Advanced TV: “You Can Prove it Now,” Samsung’s Michael Scott

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