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Advance TV is Sweet for Hershey’s as Linear TV Spend will Drop Below 50% for the First Time Next Year

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Ampersand Calls On TVSquared To Measure TV Ad Outcomes

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Advanced Advertising on Linear TV Coming Into Focus, FreeWheel’s Dave Clark

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SAP’s Tillman Has Fun Finding Influencers Through TV

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WFA’s Loerke Is Up For The Fight With Tech Platforms

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Accenture’s Brand Consulting ‘Rips Up The Rule Book: Mendonça

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Multi-factor authentication is stuck in the ’90s

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Twitter Is Where Brands Go Live: Maheu

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Marketers To Benefit From Big Retailers’ Data Chops: Furious’ Swartz

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OpenSlate Will Expand Video Scores To New Publishers: CEO Henry

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