Branded content 78

The News Environment is an Essential Place for Storytelling, HPE’s Marissa Freeman

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Brand Content Needs Brand Involvement: Vice’s Williamson

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BBC Global News Shields Advertisers From Hard News: Pattinson

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Beyond Billboards: Welcoming a New Golden Age of Advertising

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Time Inc.’s Hercik On How The Foundry Bridges Editorial And Brands

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BBC’s Tabas Reveals Three ‘Lanes’ Of Sponsored Content

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New York Times’ Tomich Puts Newsroom In Brand Content Driving Seat

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Red Bull’s Gall On The Perfect Formula For Branded Content

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MasterCard’s Jankowski Sees ‘Priceless’ Opportunities In Content

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Vox’s Bankoff Wants A ‘Smarter’ Kind Of Branded Content

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USA Today’s Gentzel Seeks Brands To Sponsor VR News Show

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Guardian’s U.S. Chief Prefers Branded Content To Short-Term, Annoying Ads

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How BBC Embraces Native Ads, With New Product Soon

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Vice Sticks With Its Strategy To Beat Ad Blockers

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The Economist Tells Brand Stories To Dodge Ad Disruption, Paul Rossi explains

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Gannett Aims To Scale Local Branded Content Nationwide

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Content Trumps Frequency For Marketers: Bank of America’s Paskalis

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Should Brands Make Content People Would Pay For?

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BuzzFeed To Sell UK Branded Video By Year’s End

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Shane Smith on Vice, Brands, Pinterest & Video For Millennials

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BBC Worldwide’s Gibson Taps Newsroom Values To Tell Brand Stories

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Guardian Labs Mulls Off-Site Branded Content via Programmatic

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Leo Burnett, HuffPo Get Close To Win At Content: Renshaw

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Brand Content Goal Posts Are Wide: Gannett’s Kilgore

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VideoElephant Gives Brands Video Content

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Tastemade Puts Brand Video On The Menu

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WebMD’s Schlanger Writes An Original Video Prescription

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The New York Times Finds Success with Native Video Advertising

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McDonald’s Wants To Entertain, Educate With Video

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Brand Video Publishers Must Give Advertisers Freedom: Say Media’s Catto

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Video Ads Must Hit Viewers Early: BPN’s Hiland

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Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland

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Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”

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YouTube Stars Aide Brand Authenticity: Newcast’s Waugh

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Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration

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WPP’s Sorrell: We Are a Content Company

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Quality Is Key For Branded Content: News Corp’s Chopra

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Under News Corp, Storyful Put To Work On Brand Content

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Publishers Surfacing Native Video Ads in Rich Display, on Pages Outside the Pre-Roll

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For Branded Content, “Creative By Committee Is Death”

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From Story-Telling To Story-Doing: JWT’s Weisberg

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Brands Should Define Goals Before Content: IPG’s Power

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Content Must Be Created Through A Social Lens: Ogilvy’s Marks

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Time Inc’s Marvel: How Editorial and Advertising Collaborate

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‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks

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Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

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TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker

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Content Has Elevated Itself Above Advertising: MediaCom’s Morris

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Brands Sacrificing Truth For Attention: Google’s Benson

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GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale

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