Branded Video 36

Content Trumps Frequency For Marketers: Bank of America’s Paskalis

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BuzzFeed To Sell UK Branded Video By Year’s End

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Shane Smith on Vice, Brands, Pinterest & Video For Millennials

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BBC Worldwide’s Gibson Taps Newsroom Values To Tell Brand Stories

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Guardian Labs Mulls Off-Site Branded Content via Programmatic

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Brand Content Goal Posts Are Wide: Gannett’s Kilgore

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VideoElephant Gives Brands Video Content

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Tastemade Puts Brand Video On The Menu

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WebMD’s Schlanger Writes An Original Video Prescription

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The New York Times Finds Success with Native Video Advertising

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McDonald’s Wants To Entertain, Educate With Video

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Brand Video Publishers Must Give Advertisers Freedom: Say Media’s Catto

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Video Ads Must Hit Viewers Early: BPN’s Hiland

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Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland

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Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”

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YouTube Stars Aide Brand Authenticity: Newcast’s Waugh

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Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration

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WPP’s Sorrell: We Are a Content Company

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Under News Corp, Storyful Put To Work On Brand Content

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Publishers Surfacing Native Video Ads in Rich Display, on Pages Outside the Pre-Roll

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Brands Should Define Goals Before Content: IPG’s Power

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Time Inc’s Marvel: How Editorial and Advertising Collaborate

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‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks

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Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

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TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker

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Brands Sacrificing Truth For Attention: Google’s Benson

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GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale

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Quality Is Essential for Branded Content: Guardian’s Watkins

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Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

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BBC Native Ads ‘Can Bring Brands’ Stories To Life’

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MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz

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Beet.TV’s Plesser: New Era Dawning For Journalism

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Digitas’ Shlachter: Good Branded Video Is Hard To Do

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‘Branded Video Has Five Seconds To Impress’: GroupM’s Rob Norman

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AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane

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Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

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