Connected TV 139

HJA’s Fischer Navigates The Challenges Of Cross-Platform TV Advertising

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Attention Can Drive Omnichannel Results: Teads’ Pintarelli

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InnovidXP To Provide ‘Always-On’ Measurement Of Disney Ad Outcomes

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Trust Will Drive CTV Ads To Higher Heights

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Hold The Door Open: Albertsons’ Argyilan On Female Media Leadership

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Post-Programmatic Publishers Need Platform Choice: Operative’s Van Kirk

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Retail Media Networks Should Not Mark Their Own Homework: GfK’s Bhaumik

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Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey

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CTV Ad Outcomes Start In The Heart Of Glass: Origin’s Godfrey

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LiveRamp’s Howe Evangalizes On The Road To Addressable Media

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Programmatic’s Next TV Odyssey Is Going Live: Magnite’s Buckley

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The Nexus Is CTV: Roku’s Fisher Re-Fashions The Funnel

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Tubi Goes On Growing, Plans More Sport: Fitch

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Keep It Simple: How Madhive Welcomes Local Advertisers To CTV

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The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV

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How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin

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Embrace The Market: PubMatic’s Scaglione Says Programmatic Can Fuel TV

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Through M&A, MNTN Scales Into ‘Creative As A Subscription’

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SSP Path Consolidation Will Boost Sustainability: Magnite’s Evans

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Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media

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The Big Screen Is Back: Madhive’s Dumont Sees TV Rising

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CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow

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Clean Rooms Need Connection: LiveRamp’s Clinger

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Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée

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Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences

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Disclosure Contracts Can Avoid Influencer Crackdown Brand Blowback: IAB’s Tiffith

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OMD’s Osborn All-In On Wiping-Out Ad Industry’s Carbon Emissions

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TV Viewers Mull Switching From Subs To Spots: Magnite Research

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Publishers Should Be More Proactive On Clean Rooms: Optable’s Prudhomme

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Take Control & Get Sustainable: Index Exchange’s Goode

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Relevance Remains In A World With Less Identity: Bayer’s Gelb

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While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley

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Beyond The 30: Roku Leans In To New Formats, Original Content

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Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’

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Context Levels The Playing Field: Index Exchange’s Barash

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Kargo Acquires Video Ad Server VideoByte

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Too Much Ad-Tech Robs Video Of Billions: Blockboard’s Wasserlauf

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Data Clean Rooms Take Significant Investment, But Offer Huge Potential: IAB’s Pam Zucker

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Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved

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Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman

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‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies

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Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity

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IAB’s Cohen Urges ‘Hypocritical’ Apple To Join The Organization

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Protocol Alignment Can Solve CTV Scale & Transparency: Index Exchange’s Casale

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Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms

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Vevo Re-Invents Music TV With Huge Streaming Footprint

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David & Goliath Brands Will Play Together In CTV Ad Space: Mediaocean’s McGrory

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Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon

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Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness

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TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui

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