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Television
1,496
HJA’s Fischer Navigates The Challenges Of Cross-Platform TV Advertising
By
Robert Andrews
11th May 2023
Attention Can Drive Omnichannel Results: Teads’ Pintarelli
By
Robert Andrews
10th May 2023
InnovidXP To Provide ‘Always-On’ Measurement Of Disney Ad Outcomes
By
Robert Andrews
4th May 2023
Trust Will Drive CTV Ads To Higher Heights
By
Robert Andrews
3rd May 2023
Hold The Door Open: Albertsons’ Argyilan On Female Media Leadership
By
Robert Andrews
2nd May 2023
Post-Programmatic Publishers Need Platform Choice: Operative’s Van Kirk
By
Robert Andrews
27th April 2023
Retail Media Networks Should Not Mark Their Own Homework: GfK’s Bhaumik
By
Robert Andrews
20th April 2023
Report Card: Beet Retreat Speakers Rate Ad Industry’s Progress On Advanced TV Journey
By
Robert Andrews
5th April 2023
CTV Ad Outcomes Start In The Heart Of Glass: Origin’s Godfrey
By
Robert Andrews
23rd March 2023
LiveRamp’s Howe Evangalizes On The Road To Addressable Media
By
Robert Andrews
20th March 2023
Programmatic’s Next TV Odyssey Is Going Live: Magnite’s Buckley
By
Robert Andrews
16th March 2023
The Nexus Is CTV: Roku’s Fisher Re-Fashions The Funnel
By
Robert Andrews
16th March 2023
Tubi Goes On Growing, Plans More Sport: Fitch
By
Robert Andrews
16th March 2023
Keep It Simple: How Madhive Welcomes Local Advertisers To CTV
By
Robert Andrews
15th March 2023
The ‘Triple Win’: FreeWheel’s Loria Sees Half Of OTT Growth From ‘Astronomical’ FAST TV
By
Robert Andrews
14th March 2023
How Alt Currency Contenders Could Win The Race: VideoAmp’s Chasin
By
Robert Andrews
13th March 2023
Embrace The Market: PubMatic’s Scaglione Says Programmatic Can Fuel TV
By
Robert Andrews
9th March 2023
Through M&A, MNTN Scales Into ‘Creative As A Subscription’
By
Robert Andrews
8th March 2023
SSP Path Consolidation Will Boost Sustainability: Magnite’s Evans
By
Robert Andrews
2nd March 2023
Yahoo’s Armstrong Sees ‘Exciting’ Maturation Of Retail Media
By
Robert Andrews
2nd March 2023
The Big Screen Is Back: Madhive’s Dumont Sees TV Rising
By
Robert Andrews
28th February 2023
CTV’s Second ‘Big Shift’ Lights Up ‘Performance Storytelling’ For LG Ad Solution’s Marlow
By
Robert Andrews
22nd February 2023
Clean Rooms Need Connection: LiveRamp’s Clinger
By
Robert Andrews
21st February 2023
Uber’s New Formats Light Up Ad Screens, From Back Seat To Entrée
By
Robert Andrews
20th February 2023
Infillion’s Baker Sees ‘Attention’ Key To Measuring Consumer-First Ad Experiences
By
Robert Andrews
20th February 2023
Disclosure Contracts Can Avoid Influencer Crackdown Brand Blowback: IAB’s Tiffith
By
Robert Andrews
19th February 2023
OMD’s Osborn All-In On Wiping-Out Ad Industry’s Carbon Emissions
By
Robert Andrews
16th February 2023
TV Viewers Mull Switching From Subs To Spots: Magnite Research
By
Robert Andrews
15th February 2023
Publishers Should Be More Proactive On Clean Rooms: Optable’s Prudhomme
By
Robert Andrews
14th February 2023
Take Control & Get Sustainable: Index Exchange’s Goode
By
Robert Andrews
13th February 2023
Relevance Remains In A World With Less Identity: Bayer’s Gelb
By
Robert Andrews
9th February 2023
While Streaming Surges, Programmatic Is Becoming Invisible: Magnite’s Buckley
By
Robert Andrews
8th February 2023
Beyond The 30: Roku Leans In To New Formats, Original Content
By
Robert Andrews
7th February 2023
Tatari’s Schonfeld Wants To Unlock Programmatic TV’s ‘Black Box’
By
Robert Andrews
7th February 2023
Context Levels The Playing Field: Index Exchange’s Barash
By
Robert Andrews
6th February 2023
Kargo Acquires Video Ad Server VideoByte
By
Robert Andrews
6th February 2023
Too Much Ad-Tech Robs Video Of Billions: Blockboard’s Wasserlauf
By
Robert Andrews
2nd February 2023
Data Clean Rooms Take Significant Investment, But Offer Huge Potential: IAB’s Pam Zucker
By
Robert Andrews
2nd February 2023
Measuring Cross-Media: Nielsen ONE Aims To Solve The Unsolved
By
Robert Andrews
1st February 2023
Viewer Data Determines Real Ad Effectiveness: Ampersand’s Heftman
By
Robert Andrews
31st January 2023
‘A Different Lens’: Experian’s Hlavacek Relishes The World Beyond Cookies
By
Robert Andrews
30th January 2023
Must Try Harder: Publicis’ Geraldine White Sees Low Marks on Diversity
By
Robert Andrews
26th January 2023
IAB’s Cohen Urges ‘Hypocritical’ Apple To Join The Organization
By
Robert Andrews
26th January 2023
Protocol Alignment Can Solve CTV Scale & Transparency: Index Exchange’s Casale
By
Robert Andrews
25th January 2023
Disney’s McGraw Sees Maturing Adoption For Ad Clean Rooms
By
Robert Andrews
16th January 2023
Vevo Re-Invents Music TV With Huge Streaming Footprint
By
Robert Andrews
4th January 2023
David & Goliath Brands Will Play Together In CTV Ad Space: Mediaocean’s McGrory
By
Robert Andrews
3rd January 2023
Programmatic Can Stop CTV Over-Reach: Samba TV’s Coon
By
Robert Andrews
29th December 2022
Pay Attention: TVs That Watch Viewers Could Help Prove Ad Effectiveness
By
Robert Andrews
28th December 2022
TV Identity Can Be Solved Together In Small Spaces: Samsung Ads’ Bui
By
Robert Andrews
27th December 2022
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