Mobile advertising 78

Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business

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Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads

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Advertisers Must Harness Long-Term Data: InMobi’s Cordero

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Starcom’s Mobile Chief: “Mobile Is Not An Island”

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App Developers Gain Power From Native: InMobi’s Majumdar

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Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani

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Treat Mobile Ads Like Episodes To Gain Insight: InMobi’s Venkatesh

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Storm8 Aims To Double Its Mobile Gaming Network

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Shazam Lets Advertisers Follow Consumers, CEO Riley

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In-App Purchase Not A Silver Bullet: Soko’s Cooper

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‘Human Algorithms’ Key To App Success: InMobi’s Bapna

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AOL Set To Launch Mobile Native Ad Unit

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Factual Enables Marketing Through ‘Anticipatory Computing’

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Apps Are Best For Mobile Marketing: Mindshare’s Johnston

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Messaging Could Light Up Mobile Monetization: InMobi’s Yu

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Mobile Changes Ad Buying Entirely with 10X Data: InMobi’s Frisbie

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Tablets Aren’t Mobiles: Collective CEO Apprendi

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Starcom’s Kienast: Connected Home Will Rocket Mobile Advertising

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Jun Group Driving Native Video Ads To Apps

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Millennial’s Seifer: The Two Key Data For Mobile Ads

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Mobile Ad Net InMobi Considering Its Video Options

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VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing

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Research: Apple pulling ahead of Samsung in mobile advertising stakes

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Spanish mobile ad net TapTap takes $4.5 million to launch in America

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Interview: Blyk Targeting US Operators After Shifting Direction

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Interview: Blyk, Orange Chiefs Plan To Sell Ads Together

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Interview: Andrew Shaw, online managing director, PRS For Music: Rates reform under the spotlight

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Interview: Pekka Ala-Pietila, CEO, Blyk: Mobile Advertising Is Not One Monolithic Market

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