Private ad marketplaces 34

Hulu Embraces Automation, Carefully: Fleming

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Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski

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PubMatic’s Klimenko On Three Mid-2018 Mobile Trends

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Raycom’s Pope Leans In to WideOrbit’s Marketplace

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VideoAmp’s Prasad On The Evolution Of Programmatic TV

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Publishers Fight Back: Meet TrustX, The Non-Profit Private Marketplace

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Why Publishers Need to Staff Up With Ad-Tech Experts

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Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says

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Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel

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Ad Auctions Mean Better Returns For Video Publishers: Trade Desk’s Stempeck

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For Publishers, Regaining Programmatic Control Is Simpler Than It Seems

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Don’t Put All Your Programmatic Video Eggs in One Basket

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Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’

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Ooyala Combines Ad-Tech For Higher Publisher Yield: GM Braley

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Have Your Cake And Eat It With Private Marketplaces: Mediavest’s Seifer

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Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains

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Euro Publishers Team To Fight US Video Ad Threat: SpotX’s Merwin

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How GroupM Establishes Trust With Private Marketplaces

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Publishers Can Make More From Private Marketplaces: SpotX CEO

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Programmatic And Direct Worlds Are Converging: SpotX’s Buckley

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Ad Sellers Not Equipped For Programmatic Fight: Adomik’s Shaevitz

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Dailymotion Boosts Ad Income With Private Exchange: Pigasse

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Xaxis Will Use More Private Marketplaces, Less RTB

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Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress

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Non-Marketers Hold Key To Programmatic: iProspect’s Adams

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Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield

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2014 Is ‘The Year Of Private Marketplaces’: BrightRoll’s Avila

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Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi

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Best Video Ads Are Moving to Private Exchanges: Videology’s Jamboretz

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GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

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Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith

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Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson

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Rubicon Powers News Corp’s Programmatic Ad Ambitions

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TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers

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