Programmatic TV 101

How UK’s ITV Sees Programmatic Future: Amobee’s Jamboretz

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Coming This Year – Programmatic Linear TV: MediaMath’s Fisher

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Live TV Is Getting Automated, Too: Adobe’s Gordon

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Raycom’s Pope Leans In to WideOrbit’s Marketplace

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VideoAmp Expands Advanced TV Data Offering with Acquisition of IronGrid

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VideoAmp’s Prasad On The Evolution Of Programmatic TV

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Car Ads Run Like ‘Wildfire’ On Addressable Sling: DISH’s Lowy

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AppNexus Partnerships Tool Up For Programmatic TV

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The 15- And 30-Second Ad Spots Aren’t Going Anywhere

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Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat

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Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero

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Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says

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Programmers Must Protect Pricing In Addressable Surge: SpotX’s Cooke

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DataXu’s Catanzaro’s on the Three Flavors Of Programmatic TV

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Don’t Give Up TV’s Broad Reach: AOL’s Ackerman

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New Data is Powering TV Advertising: A Beet Leadership Forum on July 26 with DISH Media Sales and Experian Marketing Services

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Clients And Tech Late To Measurement Necessity: Bough, Yaccarino, Jankowski, Ackerman, Ray

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Xaxis’ De Rijk Sees Advanced TV Advertising In Infancy In Asia

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Broadcasters Want To Take Back Control, StickyADS’ CEO Sees

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Publicis, WPP Execs See Programmatic TV Coming In To View

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Upfront Buying Will Remain Key To TV: StickyADS’s Chatelat

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FreeWheel’s Acquisition of StickyADS Marks Move to Global Programmatic TV Offering

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Direct-Response TV Will Get Specific: Publicis’ Bertozzi

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OTT Most Exciting Part Of Programmatic TV: Trade Desk’s Sims

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Programmatic TV Has Turned A Corner: SMG’s Bertozzi

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Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains

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The Trade Desk Adding Self-Serve Programmatic TV Ad Buying

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The Trade Desk Adding Self-Serve Programmatic TV Ad Buying

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Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos

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Programmatic TV Needs Scale, Coming In 2017: Videa’s Adamczyk

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Sky’s AdVance Connects Ad Ops Across Screens: West

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Future Of Marketing Is Real-Time Addressability: SMG’s Glucklich

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Rocket Fuel’s New CEO Targets DISH Moments

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SpotX Readies Expansion to Asia

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After SpotX And Clypd, RTL Group Seeks More Investments In 2016

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Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb

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Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears

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Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini

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TV Squared Sees Ad Campaign Predictions In Its Future

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TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

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RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments

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UK’s Channel 4 Goes Big with Programmatic Offering

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Videology’s Castree on Segmented Market Opportunities

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Euro Publishers Team To Fight US Video Ad Threat: SpotX’s Merwin

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Clypd Will Take SpotX Alliance To Open Market In 2016: CEO Summers

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Programmatic Is Not Addressable: DISH’s Gaynor

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Advertisers Can Value Campaign Inventory: SpotX’s Cooke

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Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier

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Nielsen’s eXelate Pushes Further In To Mobile, TV Targeting

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Dish Opens Up Addressable TV To Real-Time Bids

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