Google has finally launched a UK version of its Checkout online payments processing platform.
The service is designed to compete with PayPal in the market to mediate customer-to-merchant transactions.
Mimicking a US promotion, Google is offering retailers free transaction handling via the system for a year.
In a write-up with some frank comments from the search giant, BBC News reports Google will also offer £10 of free processing for every £1 spend on AdWords advertising.
But Google will have its work cut out challenging the big daddy of online payments handling.
PayPal has been operating since 1999 and, after being bought by eBay in 2002, enjoys a leading 25% market share, even though most transactions are still direct card payments.
Google Checkout also does not allow person-to-person transactions and is designed for consumer-to-merchant payments only.