Thomson provides PPC buying to listings customers
Thomson Directories, the local listings provider with the blue cat, is branching into pay-per-click online advertising.
Through a service called The Online Agency, it aims to simplify search marketing ad buying on Google and Yahoo! for small- and medium-sized enterprises (SME).
ThomsonLocal.com general manager Laura Pelling said:
What Thomson calls its “partner network”, however, consists of keyword ad placement on Google and Yahoo! search pages rather than a distinct network.
Listings customers can outsource their ad placement to Thomson but get a dashboard and click-through reports from Thomson itself.