WPP’s Sorrell Sees ‘Fundamental Shift’ Of TV Ads To Web

Sir Martin Sorrell’s lips have been getting increasingly loose on the subject of digital advertising of late; now that his WPP – the world’s second largest advertising group – has secured the $649 million buy-out of 24/7 RealMedia, giving him a stronger foothold in net ads, he’s gone on record with a frank assessment of the outlook for old-media ad spend. Sorrell told Times of London: