Today’s mobile headlines from our sister site paidContent:UK at the Mipcom TV market and conference in Cannes…
– KateModern Going Mobile in UK, LG15 Aims For TV Carriage: Orange, an advertising sponsor of the UK LonelyGirl15 spin-off, which is carried on Bebo, is to begin publishing content from the interactive drama on mobile. LG (SEO: 066570)15 Studios co-founder Miles Beckett said a mobile application would let viewers watch snippets and will include a video alert system plus exclusive weekly content and downloadable text and photos. Beckett is also pondering an expansion of the interactive drama format to TV, books and movies.