Publicis On-Track For Web Ads Target ‘With No Problem’

Big-four advertising group Publicis reckons it will easily meet its goal of reaping a quarter of company revenues from the internet by 2010. CEO Maurice Levy tells La Tribune (via Reuters): “In the first three months of the year, 18 percent of our sales came from the (Internet) and the interactive sector. We had fixed the objective of reaching 25 percent by 2010 and we will make it. The same thing goes for emerging markets, we’re already at 21.3 percent. We’ll reach the 25 percent with no problem.”

French agency Publicis set the target last year after it acquired online ad network Digitas for $1.3 billion, taking its digital composition up to 15 percent. It’s since bought several more online agencies. Rival WPP got over 23 percent from its direct and digital businesses as of February.