’s Social Web Flop, Now In Paperback

Economist Group’s £100,000 project to think up a social web platform may have flatlined last year – but the publisher now has another long tail to pin on the 10-month affair… a book chronicling the experience.

Codenamed Red Stripe (yes, like the Jamaican beer), the project charged six Economist folks, under CIO Mike Seery, with “creating an innovative and web-based product, service or business model by July 2007” – but the effort finished with the publisher conceding “it was not obviously something that The Economist Group should do