Virgin Media (NSDQ: VMED) has taken aboard Channel4.com’s editor Dominic Eames to fill the new editorial director role for its languishing web portal, NMA notices; Eames’ LinkedIn profile says he moved in September.
Virgin has been unable to make an attractive online content destination from virginmedia.com to match its nifty broadband and TV services – monthly users have crashed 29 percent in the last year to 4.56 million and the site sits eighth amongst UK portals, behind Orange, comScore (NSDQ: SCOR) told paidContent:UK. Bright spots have been its football highlights relationship with Perform and its recent decision to fold its women’s lifestyle section out in to LivingTV’s website. Eames first joined FilmFour.com whilst working in film in 2000, staying with the company to be executive editor for certain Channel4.com sections, then editor of the site.