3 UK Adds Mobile VOD, Full-Length Shows Include The Hills

Three is adding video-on-demand to its mobile TV offering, offering pay-to-download shows including episodes of The Hlls and South Park for between £1.29 ($1.79) and £1.99 ($2.76) for a week’s access. Shows come from MTV, Comcast (NSDQ: CMCSA) and Turner. It’s a partnership with Mobix, whose Adrenalin platform is powering the new “3 On Demand” section of the operator’s mobile portal. Three’s other TV initiatives also include its 3 Live streaming channels and Sky Sports’ mobile packages. Product manager Alex Woodhams, in the release, said it’s about giving customers a “wider choice of on-portal content”.