No surprise that Martin Sorrell sees the next few months as “very tough”, but the WPP ad group CEO also reckons the financial markets will improve in the second half of the year, leading to a “real-world” recovery in 2010 (via Bloomberg).
By that time, though, the advertising world will have changed: “Old media will never be the same again or as profitable again,” he told an International Advertising Association gathering in London yesterday (via Campaign mag). Despite the times, 2008 was