Tweet Of The Week:’s Matt Kelly On The Bonfire Of The Search Engines

Little sympathy for Google’s office fire from associate editor Matt Kelly…

Kelly, who recently launched and, told us in an interview and answered critics in our comments section who said the latter site lacked any search engine optimisation (SEO) savvy.

In a bid to recapture the advertising flag from Google (NSDQ: GOOG), Kelly said Mirror Group Newspapers is “blatantly disregarding the ABC of good SEO”.

While Google burned, some wags coined the acronym FEO (fire engine optimisation).