Report: YouTube Beefing Up Video Rights Detection

YouTube is reportedly looking to please broadcasters by enhancing its Content ID database through deals with three video transcoding companies.

NYT says the site will on Wednesday announce deals with Harmonic, Telestream and Digital Rapids: “YouTube said it would be able to identify clips almost immediately after a program or live event. The system will also reduce the number of steps media companies must take to get their reference files, often called fingerprints, into YouTube