Former Dailymotion Exec Lewis Joining Shields, Murdoch At New Video Venture

As we reported, Dailymotion’s UK creative director Digby Lewis recently left the video site when it shaved 20 percent of its staff in a cost-cutting move.

Now Digby’s resurfacing at the new online content operation started by ex Bebo chief Joanna Shields and Shine Group CEO Elisabeth Murdoch.

He confirmed the move to C21. He will be director of content and digital development.

At Dailymotion, Lewis had struck content deals including one to get an exclusive window on The Hunt For Golum, a Lord Of The Rings spinoff.

Shields had led Bebo to commission original video drama for the social network. Shine Group‘s production companies make Spooks, Ashes To Ashes, The Wright Stuff and more.

Here’s my June video interview with Lewis