15:00 – 15:45
Swapping Print for Digital: Will Publishers see Profits Increasing from New Digital Channels?
In this discussion, panellists from across the publishing industry will analyse key challenges facing publishers as they move to new distribution channels, and discuss how publishers are meeting new demands. They will focus on several issues including:
Are publishers trading physical dollars for virtual cents?
Replicate or enhance? What’s digital for?
Creating new environments for reader community
Moving to a predominantly online presence
New pricing models
Opportunities with iPad, Amazon etc
How rights and royalties are being tracked in a world of customised content?
Partnerships with new distribution channels: challenges and opportunities
Chaired by Robert Andrews, UK Editor, paidContent:UK:
Madi Solomon, Director, Content Standards, Global Content Management Program, Pearson Plc
Tim Weller, CEO, Incisive Media
Daniel Pollock, Associate Director, Nature.com at Nature Publishing Group
Anna Rafferty, Director of Digital, Penguin Group UK