Media Monitor Precise Buying Counterpart MediaGen

A bit more consolidation in the media and PR services sector – client mentions monitor Precise is buying a smaller counterpart, MediaGen, for an undisclosed sum.

Precise already offered monitoring of newspapers, newswires, websites, television, radio, magazines and social media for clients.

Six-year-old MediaGen monitors print, web, broadcast and social.

No terms are disclosed.

Founder John Robert will stay aboard, though MediaGen will move from its place near London’s Southbank to Precise’s HQ across the river at Tower Bridge.